Category Archives: Passion Fruit International Market

Passion Fruit Marketing: Domestic and Export Markets

Profitability is generally more about what you can grow as well as what you can sell. The markets for passion fruits are highly competitive and the prices for fresh fruits fluctuate a lot depending on the demand and supply.

Packaged Passion Fruits
Packaged Passion Fruits for Sale

Selling your passion fruits generally requires a lot of time as well as a lot of effort. There are various market factors that you need to consider when growing and selling your passion fruits:-

  • There are growers that produce their fruits via merchants or agents for the wholesale markets in capital cities. These agents will take massive commissions and the merchants that they produce for also buy at deeply discounted pricing. This may not be so profitable for the farmer.


  • There are very few growers who can guarantee volume as well as the continuity of supply that is required for the passion fruit market in the major retail chains.


  • You can also sell your passion fruit harvest in the wholesale market as well as in the supermarket systems that allows you to market your crop directly to local consumers and retailers. This possible through the sales of your passion fruits to the local independent growers, roadside stalls, farmers markets, farm-gate sales as well as in online markets. The online market, particularly, provides a low cost way to push your products to the marketplace. However, to exploit all these options, you have to be fully committed and you also need to develop the right sets of business skills that will allow you to market your passion fruits directly to your customers and build customer loyalty.


  • There is also the Quality Assurance accreditation process that you need to factor in. Quality Accreditation (QA) is usually a key requirement in numerous markets. The QA involves the passion fruit growers going through the right standards training and implementing a set of quality assurance systems, undergoing regular quality audits so as to ensure compliance. For many growers, Quality Assurance generally constitutes a major ongoing cost that the passion fruit grower needs to fulfill. Many of the leading supermarkets are increasingly demanding that the grower be accredited to meet the customer’s demands. Almost 75% of all the fresh fruit produced is usually sold through these market outlets so eventually, you will have to look for some Quality Accreditation.


  • While there is a vibrant export market for passion fruits, most of the passion fruits produced are usually sold domestically. For farmers that would like to take the plunge, there is a huge potential export market that can be developed. Export markets are generally a lot more complex however as the grower has to meet more stringent requirements and commitment in both time and money in developing long term relationships with buyers that are based overseas.
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